Sustainable Design Retreat - Registration now open!
Don’t let the name fool you. While it takes place in a relaxed, creative setting, the 2010 AIGA reDesign/MCAD Sustainable Design “retreat” is all about moving forward while kicking “bad” design to the (recycling) curb.
As more and more sustainable businesses go mainstream, designers are being challenged to create products, identities, packaging and communication materials that not only appeal to the environmentally and socially conscious, but lure a broader audience to “the green side”. Forget polar bears on icebergs and fields of sunflowers – Americans have grown weary of clichés, and leery of confusing environmental claims. Creative professionals must engage the audience through great design and truthful storytelling, not guilt and greenwashing.
Join us for a morning of captivating speakers as they share ideas and case studies on how they use the power of design to create big market impacts for low impact businesses.
DOWNLOAD THE RETREAT RESOURCE GUIDE
Featured speakers:
Click here to download PDF of Speaker Bios (Full Version, 1.3mb)
Jeff Johnson, Spunk Design Machine
Spunk’s approach to design is predictably unpredictable, and that’s why clients (and designers) love them! Hear about how Jeff and his crew at Spunk Design Machine literally changed the face of food – raising the profile, appeal, and accessibility of organic and fair trade brands through creative, engaging, and “out of this world” design. www.spkdm.com
Bjorgvin Saevarsson and Maikel van de Mortel, Element Six Media
Element Six Media uses only Mother Earth’s greenest ingredients to create green buzz. See and hear why their unconventional approach to advertising and marketing is garnering global attention from bloggers, designers, entire communities, and the industries they serve. For more information and examples of their work, visit www.elementsixmedia.com, and follow Element Six Media on Twitter @Element_Six.
Joshua Foss, Metro Hippie and Thrive Sustainable Design
If it’s new, hip, and green, it’s on Metro Hippie Josh Foss’ radar. A former contestant on HGTV’s Design Star, host of Get Green on HGTV.com, and current owner of Thrive Design Studio, Josh seeks out the hottest green design trends and applies them to his work as sustainable interior designer and consultant. Foss’ commitment to green goes beyond his profession. He lives his own life as an example of how green can be mainstream. He drives a Smart Car, rides an electric bicycle to his office, charges his cell phone with solar power, sews much of his own clothes, and claims carbon neutrality! Prepare to be inspired as Josh presents some of the latest green trends that prove why green is the new black. Follow the Metro Hippie on Twitter @JoshuaFoss. www.metrohippie.com
Special Guest: Kim Shannon, Neenah Paper
Kim will demystify environmental claims, clarify confusion over recycled content, and share current and upcoming trends in paper. She will also join the featured speakers for a panel discussion following the presentations.
EVENT DETAILS
Ritz Theater
345 13th Ave. NE
Minneapolis, MN 55413
8:30 a.m. - 12:30 p.m.
VIEW MAP
DIRECTIONS AND PARKING
Registration:
Students: AIGA and *MCAD students: $25
Student Non-Members: $30 (Register at the door and show your ID)
*MCAD students who are non-AIGA members: Do not register online. If you are planning to attend, please contact redesign@minnesota.aiga.org to reserve you spot. You will then pay with cash or check at the door.
AIGA Members: $35
Non-Members: $40
